When the majority of 21st century consumers need a service or product, their first port of call is a search engine. Whether it’s a physiotherapist, mechanic or new lawnmower that they need, the first place they’ll look is online.

That’s why it’s imperative that every business has a strong online presence. It increases your brand’s reputation and allows more customers to discover you. But how do you set your business apart from the competition? Here are three easy ways to grow your online presence and attract more customers.

Optimize your website

Every new business must have a website in this day and age to stand any chance of being successful, but despite the overwhelming significance of the world wide web, only 51% of small businesses have a website. So if you’re in that 51%, your first priority should be creating one.

Whether you’re starting from scratch or already have a website, it should be optimized to make the very most of your online presence. It doesn’t have to be fancy, but good things to include are pages showcasing your work or products, contact information, a short bio about your company and some testimonials. It’s also a good idea to make sure your website runs on mobile too.

Utilize social media

Sharing engaging content and interacting with customers on social media is a great way to grow your online presence and reach new prospects for your business. 

Facebook, Twitter and Instagram are all good places to share blogs, pictures and advertisements to spread the word about your brand and get more people through the door. 

Get reviews

Of all of our online presence boosting tips, getting reviews is probably the most important. When we are searching for a service or product, we want to know that it won’t be a waste of money. So what do we do? We read reviews left by previous customers to aid us in the decision making process.

Not only do online reviews make your service or product more attractive, they actually play a part in search engine rankings, so the more you have, the more likely you are to appear above your competitors in searches. 

But how do you get more reviews for your business? 

It’s easy if you use a service like Review-ify.

Review-ify allows you to personalize a customized email template to request reviews individually, or open the gates and conveniently send bulk requests to your imported contacts.